Built for business owners trying to do it themselves — without guessing.
BTO (Beat the Odds) runs a fast, plain-English marketing checkup to show you how customers find you now, what’s quietly costing you leads, and what to fix first — without hiring an agency.
Built for business owners first — and trusted by small teams and consultants who need clarity.
Already have a dashboard?
“Your offer is strong — but the way it’s explained isn’t. People (and AI search) can’t confidently repeat it yet. Fix the message first, then scale the channels.”
- • Clear service category
- • Trust signals present
- • Good local relevance
- • Tighten your one-liner
- • Add proof + outcomes
- • Make your CTA specific
Built for real business owners (and small teams who support them)
- Owners who want clarity, not marketing jargon
- Businesses tired of guessing what to do next
- Small teams and consultants managing multiple priorities
- Enterprise marketing departments
- Agencies looking to resell software
- People looking for a “magic button”
BTO is built for owners first — and trusted by small teams and consultants who need clarity without hiring more people.
Three steps. Real clarity.
A real checkup that shows what’s working, what’s hurting, and what to fix first.
Tell us about your business
Share your website, who you serve, and what you’re trying to grow. Takes about 3 minutes.
Get honest feedback
We review your brand clarity, visibility, and trust signals — and score what’s helping vs. hurting.
Know what to do next
Get a prioritized fix list and weekly guidance you can actually follow.
This is what you’ll see in your dashboard
A clear score, a fix list, and weekly priorities — written for real business owners (and the person on your team who owns marketing).
- • Tighten your one-liner
- • Add proof + outcomes
- • Make your CTA specific
- • Clear service category
- • Trust signals present
- • Strong local relevance
Real Results. Real People.
The BTO Method is built on decades of proven marketing strategy
"BTO brings creativity, strategy, and measurable results together seamlessly. The framework's dedication to understanding our unique needs and delivering campaigns that drive engagement and growth has been invaluable to our brand."
"When the BTO team has recommendations, we listen — because they produce results!"
"All around marketing experts in all forms. Hard copy, creative, design, internet savvy, SEO, website optimization. Highly recommend them for any project."
"The BTO team was able to take my ideas for my business website and create something far better than I had envisioned. They made the process easy and stress-free, with an end result that I'm proud to share with my clients."
Clarity before growth.
If you run a service business and your marketing feels off, you don’t need more random tactics. You need to see what’s broken — and what to do next.
Run the Free Checkup →Takes ~3 minutes • No credit card